Of course, whether or not the artists were actually inspired by real people can be debated, but it’s a debate no one has a concrete answer to. Depending on where a person is from will determine who they think the Eskimo is.īack in the day when the airline’s marketing department developed the gold miner and the Eskimo, the goal was for them to be generic representations of those specific people. Amouak was an Inupiat Eskimo who had been hired by the airline in the late 1950s for a traveling stage show. He and his wife used to greet incoming flights. Seveck was a reindeer herder and Eskimo dancer from Kotzebue. However, the most popular guesses include native Alaskans Oliver Amouak and Chester Seveck. There have been such theories that it is Abraham Lincoln, Bob Marley, Jimi Hendrix, or Johnny Cash. Who Is the Person on the Alaska Airlines Logo?ĭespite the popularity and highly recognizable symbol, it’s unclear exactly who the person on the tail is modeled after. The changes are small, but they are meant to make a huge impact. Pops of color were added around his ruff, and he is larger than previous versions. In 2016, the image was changed to make the Eskimo more modern and smoother for the digital age. Since then, the image has remained largely unchanged, with the exception of a few color tweaks here and there. At this time, the airline decided to add the Eskimo to the entire fleet, changing the face of the original person so it didn’t look so stern. Native Alaskan – wearing a traditional parka with ruff that represented the Arctic region and the people who inhabited itĪll of these logos were on Alaska’s jets from 1972 to 1976.Russian spires – represented the Russian heritage that was present in Alaska.Gold miner – represented the gold rush heyday in Alaska.
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